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Synthetic Controls: The Technique Powering the World’s Best Product Teams

Synthetic Controls: The Technique Powering the World’s Best Product Teams

How to build alternate realities and escape the correlation trap.

Alan Z
Alan Z
Apr 18, 2025
Counterfactuals: The Line Between Launch Hype and Lasting Impact

Counterfactuals: The Line Between Launch Hype and Lasting Impact

The Secret Weapon Elite Product Teams Don't Want You To Know About

Alan Z
Alan Z
Apr 11, 2025
From Zero to Data-Driven: The Indie Developer's Guide to Experimentation

From Zero to Data-Driven: The Indie Developer's Guide to Experimentation

Technical guide packed with stories from the trenches of product development

Alan Z
Alan Z
Mar 28, 2025