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Engineering

What Every "Clean Code" Expert Gets Wrong

What Every "Clean Code" Expert Gets Wrong

The clean code framework that scales from startup to Big Tech, and why it works.

Alan Z
Alan Z
Aug 20, 2025
Kill the Tour, Grow the Core

Kill the Tour, Grow the Core

A field guide to turning bloated onboarding into cashable retention

Alan Z
Alan Z
May 12, 2025
Synthetic Controls: The Technique Powering the World’s Best Product Teams

Synthetic Controls: The Technique Powering the World’s Best Product Teams

How to build alternate realities and escape the correlation trap.

Alan Z
Alan Z
Apr 18, 2025
Counterfactuals: The Line Between Launch Hype and Lasting Impact

Counterfactuals: The Line Between Launch Hype and Lasting Impact

The Secret Weapon Elite Product Teams Don't Want You To Know About

Alan Z
Alan Z
Apr 11, 2025
The Product Engineer's No-BS Guide to AI-Assisted Development

The Product Engineer's No-BS Guide to AI-Assisted Development

From Hallucination Hell to 10x Output: What Actually Works in the Trenches

Alan Z
Alan Z
Apr 7, 2025
Ship Happens!

Ship Happens!

Deploy daily. Sleep nightly. Learn to Ship Like a Sociopath.

Alan Z
Alan Z
Apr 4, 2025
The Rise of the Product Engineer

The Rise of the Product Engineer

Why Focusing on Outcomes, Not Output, Will Define Your Career in the AI Era

Alan Z
Alan Z
Mar 31, 2025
From Zero to Data-Driven: The Indie Developer's Guide to Experimentation

From Zero to Data-Driven: The Indie Developer's Guide to Experimentation

Technical guide packed with stories from the trenches of product development

Alan Z
Alan Z
Mar 28, 2025

Product Engineering

Deep dives into the technical levers behind growth, retention, and building products users love.